For the month of August, dishwashers continued to post the largest gains in the MDA sector with +13% in sales value. Tumble dryers also continued to see growth, although not as strong as the previous months, but still showed +8% in sales value. Microwaves grew +9%, freezers +5% and washing machines +3% in sales value. The largest decline continued to be seen in cookers with -11% and only a slight decline in coolers with -1%. In terms of sales units, the market leaders continue to be dishwashers at +26% and microwaves at +31%. Tumble dryers grew 15%, while coolers were up by 10% and freezers 13%.
Although the SDA sector had been declining steadily since the beginning of the year, the decline was slower than previously thought. Overall, the market grew by only 1% in sales units, while sales value increased by 4%. The largest growth in sales units continued to be in the dental equipment category at 14%, followed by shavers at +10%, hot beverage makers +6% and irons +2%. Only vacuum cleaners decreased by 11%. In terms of sales value, the situation remains positive for all SDA groups, with the highest growth again recorded in the dental category with +28%, irons +13% and shavers +2%. Only vacuum cleaners did not record any growth. As mentioned above, we expect the SDA sector to decline in growth.
The TV sector remained negative in August with a -13% drop in units sold and sales value down -8%. Although it is expected that the TV sector showed a slight growth in September, it is worth noting that the long-term forecast remains negative, and the market could see a decline of up to -15% by the end of the year.
As for the SMP sector, sales units were up only +1% and sales value was up 19%. As for the coming months, September is not expected to worsen the overall results for the year. However, the last months of the year are expected to slump for the SMP sector and end with a loss compared to last year.
In the IT sector, the largest decline in units sold continues to be in monitors at -20%, followed by mobile computers at -13% and media tablets at -11%. The IT sector market remained stable in terms of sales value since the beginning of the year. Mobile computers grew by +9%, media tablets showed no movement, printers declined by -2% and monitors by -11%.